Whether it’s melasma, post-acne marks, sun spots or general unevenness, pigmentation can show up for all sorts of reasons. But at Pure Skin Clinic, we don’t just look at the surface — we dig deeper to understand what your skin is trying to tell us.
Pigmentation isn’t just a cosmetic issue, it’s a sign that your skin has been triggered in some way. That could be UV damage, inflammation, hormones, trauma or an impaired skin barrier. And while over-the-counter brightening serums promise a quick fix, lasting change comes from understanding the cause, and treating it holistically.
Let’s start with the basics. Pigmentation happens when melanin, your skin’s natural pigment, is overproduced in certain areas.
The triggers can vary:
This is the biggest culprit. UV rays stimulate melanin production as your skin tries to protect itself. Over time, this leads to sun spots and uneven tone.
Melasma (sometimes called the “mask of pregnancy”) is hormonally driven and made worse by heat and sun exposure. It’s complex and requires a tailored approach.
Post-inflammatory hyperpigmentation (PIH) is your skin’s reaction to trauma, often caused by acne, burns, or harsh treatments. It’s especially common in deeper skin tones.
Hot showers, waxing, aggressive exfoliation or even your phone screen pressing against your cheek can all disrupt your pigment production.
The answer? It depends. Every case of pigmentation is unique, so the first step is an advanced skin consultation using our imaging technology to assess what’s going on beneath the surface.
From there, we customise your treatment plan. Some of our go-to approaches include:
With the right tools, guidance and consistency, we can absolutely make a difference. We’re not about bleaching or stripping. We focus on strengthening your skin, calming the trigger, and giving your skin the support it needs to return to balance.
Want personalised help? Book a skin consultation and let’s find the root of your pigmentation together.
NOTE: A mechanical peeling is NOT always recommended for pigmentation nor is Laser or IPL as standalone treatments. You will achieve better results with pigmentation utilising a combination of different modalities including CIT, LED and Dermaviduals.
Skin Specialist & Founder
Liga Berzina is the founder of Pure Skin Clinic in Remuera, Auckland. With over 20 years of experience, she specialises in personalised skin treatments that combine science, care, and real results. From Mesotherapy to Dermaviduals facials, Liga’s expert approach helps clients achieve healthy, confident skin — at any age.
Book your skin consultation at Pure Skin Clinic and let’s get your skin on track.
Skin Specialist & Founder
Liga Berzina is the founder of Pure Skin Clinic in Remuera, Auckland. With over 20 years of experience, she specialises in personalised skin treatments that combine science, care, and real results. From Mesotherapy to Dermaviduals facials, Liga’s expert approach helps clients achieve healthy, confident skin — at any age.
Book your skin consultation at Pure Skin Clinic and let’s get your skin on track.
